Last Updated June 18, 2000
One of the biggest concerns residents had about the Embarcadero's makeover was that billboards would return. While the freestanding ones appear to be gone, the city has allowed the giant new vinyl ones to go up, even in the new plaza in front of the Ferry Building. Click on any of the pictures to see a larger version.
Apple Computer Billboards:
Apple Computer Corporation draped these two giant billboards at the southern end of the new plaza in front of the Ferry Building. They are directly over the historic and beautiful Audiffred Building. They are visible for a mile along the new Embarcadero.
In what may be one of the worst examples of billboard abuse, the Gap hung a six-story-high billboard next to their new headquarters building. It is clearly visible from the Embarcadero and the new Rincon Park. It is floodlit at night and updated regularly.
© Copyright 2000 Rincon Center Tenants Association